Having just completed its 93rd edition within Florence's iconic Fortezza di Basso, Pitti Uomo continued its cultural ascension of being more than just a bi-annual pilgrimage of peacocking.
Seen by many as the kickoff to the fashion calendar (in both Autumn/Winter and Spring/Summer seasons), the significance of the event has been amplified because of the digital age and the said peacocks who flock from all the world over to bring the event to life. As the fashion industry continues to grapple with the chaos of the digital age and corresponding customer, the fashion calendar is in equal flux; most noticeably the often bloated fashion weeks that follow the fashion frenzy in Florence.
When juxtaposed to the fashion weeks which proceed it, Pitti Uomo actually seems all the more relevant and suited for the modern times because of the inviting, collaborative atmosphere it promotes. Beckoning buyers, brands, media and peacocks alike to join a more communal experience that is accessible to the public for interpretation. Combined with the backdrop of a sleepy yet stunning Firenze, it's a fashion right of passage that injects the fun back in an industry that desperately neds it.