Following a rapid rise as an icon of both fashion and digital culture as Off White's creative director, Virgil Abloh's appointment as Creative Director of Louis Vuitton menswear presents a dichotomy in an industry still divided.
Influencers are all the trend for retail brands both high street and luxury. However, before hopping on the bandwagon, luxury brands should think long and hard on complex territory influencer can present to their heritage, legal parameters and their bottom line.
As more brands join Burberry in adapting to "See Now, Buy Now" model, is the hype just another marketing gimmick to mask larger issues luxury brands should be facing?
Following a shock departure from style star and Paris cum Cali kid Hedi Slimane, Saint Laurent returned with the debut of new Creative Director Anthony Vaccarello. However, with an all black, 80s-inspired and layered in leather aesthetic oozing through the entire collection, the brand didn't deviate too far from the same rocker chic vibe Slimane channeled in his 4 years transforming the brand. If anything, Vacarello upped the ante in the sexpot department and vamped up the Parisian lady vibes YSL has always been famous for.